Reda Mahnane, Head of Business Intelligence and Data Mining, together with Claire Debattista, Customer Insight Lead at MeDirect, recently dedicated an afternoon to share their expertise with MBA students at GBS Malta (Global Banking School).

During the event, which included both presentations, a practical workshop and an engaging Q&A session, Reda and Claire explored how MeDirect leverages customer data to enhance its products, services, and marketing strategies. They focused on the methods used to harness the full potential of data while prioritizing customer privacy and ensuring robust data protection measures are in place. Additionally, they discussed how data can be leveraged throughout the customer journey—from promotion to acquisition, retention, and loyalty building—to deliver a more personalized and engaging experience. By analysing customer behaviour and preferences, MeDirect can tailor marketing campaigns, optimize onboarding processes, and deliver targeted offers, ultimately fostering deeper customer relationships and enhancing satisfaction.

As data mining and business intelligence become essential components of modern business, it’s crucial for future leaders, including MBA students, to understand how to effectively leverage information to enhance customer experience and drive business success.

MeDirect Bank (Malta) plc, company registration number C34125, is regulated by the Malta Financial Services Authority and is licensed to undertake the business of banking in terms of the Banking Act (Cap. 371).